Explore everything Nintendo!
Make, Play, and Discover with Nintendo LABO! Simply make DIY cardboard Toy-Con creations, bring them to life with Nintendo Switch technology to play games, discover the magic behind how they work, and design your own amazing ways to use them.
Looking for the perfect gift for that special Nintendo Fan in your life? We have a wide selection of exciting and exclusive and must-have merchandise featuring your favorite characters and Nintendo franchises.
Our 15-foot video wall is the ultimate gaming experience! Play your favorite Nintendo Switch title on this larger than life screen.
Feeling nostalgic? Step into our showcase area where we feature all of your favorite Nintendo consoles through the years.
Join us & your fellow fans for these fun in-store events.
Super Smash Bros. Ultimate launches on this day for Nintendo Switch!
We usually schedule Nintendo NY events two weeks in advance. Check this website regularly for updates.
Follow us on Twitter.
Located in Manhattan's historic Rockefeller Center, Nintendo NY is your very own Warp Pipe into the Mushroom Kingdom and beyond! With 10,000 square feet of dedicated gaming goodness spread over 2 floors, you can check out new and exciting titles headed to Nintendo Switch and the Nintendo 3DS family of handheld systems, while also scratching that itch to pick up exclusive memorabilia featuring your favorite selection of gaming superstars! Looking for the perfect Super Mario souvenir? Don't worry Mario, because your Princess is in THIS castle. So do a barrel roll and stop by Nintendo NY today! Whether you're a long-time fan or you're just getting started, Nintendo NY has something for you!
10 Rockefeller Plaza, New York, NY 10020
(On 48th Street between 5th and 6th Avenues)
Via Subway B, D, F, M to 47-50 Sts
Hey everyone! My name is Ariana and I'm a new Ambassador at Nintendo NY! I can't decide whether I'm a bigger Mario Kart or Zelda fan so I'm going to just say I'm both! When I'm not drifting on Daisy's Cruiser or saving Hyrule, I'm writing novels and watching anime! Nintendo has always been a company close to my heart, so feel free to drop and say hello!
Favorite character: Toad
Hello there! Matthew Alexander at your service! I'm one of the newest ambassadors here at Nintendo NY. I've been playing games since I was young and some of my fondest memories are of playing games on the Nintendo 64 with my older sisters. My favorite franchise by far is The Legend of Zelda (with my favorite of the games being Majora's Mask), but in general I really enjoy platformers, rhythm games and RPGs. My passion in life is voice acting and I truly enjoy being able to entertain others. I love being able to meet all the different people that visit our store from around the world and talk about all sorts of things together. If you're ever in the area don't be shy, drop by and come say 'Hiiii!'
Favorite character: Yoshi
Hello! My name is Danielle and I'm one of the newest Ambassadors at Nintendo NY. Nintendo has been a huge part of my life since I was a kid. My favorite games are Splatoon and the Mario Party series. When I'm not winning turf wars and mini-games, you can find me baking cupcakes or dancing around at a concert! Feel free to stop in and say hi! 'Don't get cooked... Stay off the hook!'
Favorite character: Daisy
Hey you guys! The name is Jonathan and I'm a new ambassador working here at Nintendo NY. I love testing my skills and getting better at games with other players. Since I was a child I enjoy playing Mario games, but I have recently become OBSESSED with Puyo Puyo Tetris. When I'm not holding it down for the city in Tetris I'm learning how to play piano. When ever your here, stop by and say Hi!
Favorite character: Luigi
Hello, it's-a Mii! I've been an Ambassador at Nintendo New York for a little over one year, and it's been a blast meeting so many people from all over the world! My favorite series is Metroid and you can bet that I'm excited. I've been playing Nintendo ever since I can remember. I'll never forget playing Super Metroid and crying from fear when I was fighting a Chozo and calling for my older Brother for help. Wherever you're visiting from, feel free to say hi and share your love and enthusiasm of all kinds of games.
Favorite character: Bowser