Explore everything Nintendo!
Looking for the perfect gift for that special Nintendo Fan in your life? We have a wide selection of exciting and exclusive and must-have merchandise featuring your favorite characters and Nintendo franchises.
Our 15-foot video wall is the ultimate gaming experience! Play your favorite Nintendo Switch title on this larger than life screen.
Feeling nostalgic? Step into our showcase area where we feature all of your favorite Nintendo consoles through the years.
Join us & your fellow fans for these fun in-store events.
Can you take direct control of one of 21 prized Pokémon fighters to defeat other Pokémon in arena fights? 64 participants can begin lining up at 8:30AM, sign-ups begin at 9:30AM and the tournament begins at 11AM. See you there!
Join us at Nintendo NY for a totally retro 90's midnight launch party for the Super NES Classic Edition system! the first 150 people in line will receive a wristband to attend the launch and be among the first to purchase the Super NES Classic Edition system. Stay tuned for more details!
Super Nintendo Entertainment System: Super NES Classic Edition launches on this day!
YO-KAI WATCH 2: Psychic Specters launches for Nintendo 3DS on this day!
FIFA 18 launches for Nintendo Switch on this day!
Mario & Luigi: Superstar Saga + Bowser's Minions launches for Nintendo 3DS on this day!
The New Nintendo 2DS XL in white launches on this day!
Fire Emblem Warriors launches for Nintendo Switch on this day!
Fire Emblem Warriors launches exclusively for New Nintendo 3DS on this day!
Mario Party: The Top 100 launches for Nintendo 3DS on this day!
Super Mario Odyssey launches for Nintendo Switch on this day!
The Poké Ball-themed New Nintendo 2DS XL launches on this day!
Xenoblade Chronicles 2 launches for Nintendo Switch on this day!
We usually schedule Nintendo NY events two weeks in advance. Check this website regularly for updates.
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Located in Manhattan's historic Rockefeller Center, Nintendo NY is your very own Warp Pipe into the Mushroom Kingdom and beyond! With 10,000 square feet of dedicated gaming goodness spread over 2 floors, you can check out new and exciting titles headed to Nintendo Switch and the Nintendo 3DS family of handheld systems, while also scratching that itch to pick up exclusive memorabilia featuring your favorite selection of gaming superstars! Looking for the perfect Super Mario souvenir? Don't worry Mario, because your Princess is in THIS castle. So do a barrel roll and stop by Nintendo NY today! Whether you're a long-time fan or you're just getting started, Nintendo NY has something for you!
10 Rockefeller Plaza, New York, NY 10020
(On 48th Street between 5th and 6th Avenues)
Via Subway B, D, F, M to 47-50 Sts
Sav'aaq! My name is Lilja and I'm one of Nintendo NY's newest Ambassadors. I've been a fan of Nintendo since I was a child; some of my earliest and best memories are of playing N64 with my family. When I'm not saving Hyrule, I'm usually listening to punk music with my husband and playing with my cat, Toast. Stop in soon to talk Legend of Zelda or just to say hello!
Favorite character: Luigi
Hey there! I'm Rosalyn, a new Ambassador here at Nintendo New York. I've spent pretty much my whole life playing Nintendo games and I am so excited to share those memories with all of you. I LOVE all things Kirby and Pokémon, and I'm always ready to try something new! My other interests include taking care of animals, playwriting, and eating french fries. Please feel free to drop by the store and say 'Alola!'
Favorite character: Peach
Hello! My name is Omar and I'm one of the newest ambassadors here at Nintendo NY. I grew up playing Nintendo with my brothers and I have so many great memories. My favorite game is SPLATOON. Besides Nintendo, my other passion is singing. Music gives me the energy and fuel I need everyday. Feel free to drop by the store and say hi! 'Stay Fresh!'
Favorite character: Mario
Hello! My name is Jenna and I'm a new ambassador here at Nintendo NY. I am a HUGE Legend of Zelda fan, and love being able share the enthusiasm for the franchise with others that come to visit. I'm also really into fitness, graphic design and photography. I grew up around Nintendo and it puts a smile on my face knowing I'm immersed in something I love. Feel free to stop by and say 'HI-YAHH'!
Favorite character: Yoshi
Hi! My name is Mitchell and I am one of Nintendo NY's newest ambassadors! I grew up playing Nintendo consoles and have so many great memories playing games with friends and family. I am a massive Pokémon fan and am always up for a new challenge. When I'm not training a new team, I'm probably losing at Super Smash Brothers or playing Magic: The Gathering. Stop by and we'll talk Pokémon strategies!
Favorite character: Luigi
Hello! My name is Leslie and I'm a new ambassadors here at Nintendo NY. I enjoy talking to fans about their love for Nintendo. I am a big fan of Pokémon and Fire Emblem. In my spare time I love watching live action shows and maintaining my Pokémon Card Game collection. Stop by to chat or find my mii on your Nintendo 3DS via StreetPass!
Favorite character: Toad